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Town announce new retail operations partner The Terrace

22 May 2023

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Fleetwood Town are delighted to announce a new partnership with The Terrace for the 2023/24 season as the Club's official retail operations partner.

The Terrace - a brand that will be well known to supporters – are a trusted retro football and sport culture retailer for unique, personalised and fan loved merchandise and gifts.

The Terrace have been appointed to work with the Club on new and exciting retail avenues to create exclusive merchandise, which will be very popular amongst the Fleetwood fan base. 

Carl Sewell & Paul Towers, Directors at The Terrace said: “It’s fantastic to step in and work with such a dedicated team behind the scenes at Fleetwood Town.

“We are beyond excited to revolutionise the Club's retail offering and take it to a new level, a level which will connect with fans and push boundaries.

“Our brand has been built on fan engagement and involvement, we want to bring that to the table with the club and really champion the magic that can be achieved within the Club's retail department.

"This will ultimately provide fans products they feel connected to and proud to buy and show off at work or home.”

The club will have a new online store and retail offerings to coincide with a new club shop at the stadium. Fans can expect new and exciting products with banks of variety.

Fans will also gain access to new products via the club shop online, with personalisation to create more unique products personal to them.

The club have signed a partnership for retail operations provided by The Terrace, as seen already across the EFL with impressive growth year on year.

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