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Town announce Puma as the club's new official kit partner

17 May 2023

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Fleetwood Town are delighted to announce a long-term partnership with German kit manufacturer PUMA ahead of the upcoming 2023/24 Sky Bet League One season.

Not only will PUMA provide the club with bespoke home and away kit designs – with the home sticking to the traditional red and the away set to bring a brand-new look to the Cods on the pitch and the Cod Army in the stands – a whole new retail range will be landing in the club shop this summer.

Town have a rich history with the brand in the football league as they were partners from the second season in the EFL, which started a decade ago and then ran until the summer of 2018, with many club legends like Nathan Pond, David Ball and Paddy Madden all sporting PUMA kits during their time at Fleetwood.

The multinational company, which started its trade in Germany more than 70 years ago, have constantly been at the front of innovating the world and still looks to push the boundaries to this day whether that be in their athletic or casual footwear, apparel, or accessories – and now find themselves as the third largest sportswear manufacturer in the world.

Steve Curwood, CEO at Fleetwood Town, said on the deal: “This is great news for us at Fleetwood Town Football Club to enter another partnership deal with PUMA. They are a big-name brand known around the world, and we hope our supporters will enjoy the new bespoke kits ahead of the new season - we’re hoping for a successful time together once again.”

Jamie Oakes, Strategic Account Sales Manager at PUMA, said ‘It’s great to be returning to partner with the Cod Army! We have worked tirelessly with the club to provide some amazing bespoke designs & unique fan products ready for the new season and beyond and have some great plans with what we knew already was an incredibly forward-thinking club.

“Thanks to Steve, Jamie, Will and the team at Fleetwood for their hard work in making this happen, we look forward to building further on our already great relationships down at Highbury and welcome you back into the PUMA family!

The long-term deal with PUMA, will see them replace hummel who have supplied the club’s kit since 2018. The club would like to thank the Danish brand for their work during this time.

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