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Getting to know our Head of Academy Coaching, Ash Moreau

23 August 2023


Getting to know our Head of Academy Coaching, Ash Moreau

23 August 2023

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We sat down with Head of Academy Coaching Ash Moreau this week to discuss his new role, how the Academy has developed over the years and much more.

Ash - who has worked with the Academy for seven years - now finds himself in a new coaching role looking after the Under-7s to the Under-16s and is helping grow the Academy with players and also the coaches.

Whilst also working with the FA and diving himself into different roles with Fleetwood Town, Ash has now spoken about the changes around the club, his ideas going forward and how he hopes to keep pushing standards in his work.

On the role as Head of Academy Coaching...

"My role is to oversee the development of coahces and players in the Under-7s up to the Under-16s and the jobs I do daily is to try and support those on the grass. 

"What falls within that is setting the coaching programme which is delivered on the grass on a daily basis and what the pathways look like for players who come into the building from the pre-academy to scholarships given out at Under-16s.

"I will also look at how we can support players on and off the pitch, working with coaches from around the club to then trying to get players on the right path to hopefully one day get into the first team - which we have seen a few make that step up in recent years."

What is making Fleetwood attractive to coaches and players...

"The working environment is a key factor. We want to make sure that it is a family based environment which as staff we try and push with all age groups and the families within.

"When we come in, we are a team and a family. There are times when you need to have a difficult conversation but it's about understanding why we are saying what we are saying - we have a common goal to be the best.

"Everybody involved has that aim to make this club as good as it can be, achieving goals with staff you enjoy working with and that comes from the whole club whether it's the kitchen staff, the Trust and we all have a goal to make this club be successful."

On working with the FA...

"Alongside this job, I am currently working as an FA Tutor and that's me delivering the UEFA C courses that is now the new Level Two courses.

"It has given me more experience for sure as well as understanding what good support is, whilst also giving me fresh ideas when I come to Fleetwood and work with the coaches on site.

"If I can pick up on any skills on how to work with players and coaches, that can only benefit me and those at the Club. It gives me a different lens to see how coaching is developing. It gives me a variety of skills to see if it's right for our environement and seeing if I can support staff with their delivery through the FA programme."

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