Boss disappointed with the manner of Wigan's strikesManager Graham Alexander gave an honest reflection on a disappointing afternoon for the Cod Army at the DW Stadium.
Town fell behind when Jordan Flores opened the scoring just before the break, and their advantage was doubled immediately after the interval through Michael Jacobs.
Tyler Forbes gave the visitors hope on the hour when he volleyed Antoni Sarcevic’s deflected free kick past Richard O’Donnell.
After the game, Alexander said: “We didn’t compete at the level we expect for probably the first 55 minutes. We found ourselves 2-0 down with a mountain to climb.
“The players to be fair to them did their best to do that and got close to it. We put ourselves on the back foot with the goals we conceded.
“If you’re going to give goals away then you’re putting yourselves in trouble. That’s what we did today and it’s not the first time.
“It’s a disappointment for us but if we feel sorry about ourselves then we’ll compound. We won’t do that as we’re going to work as hard as possible.
“The performances wasn’t what the players expect from each other. Nobody is pretending that we didn’t play well for the first period of the game.
“In the second half once we got to grips with them we were a different team. We transformed but just ran out of time at the end.
“We were on the front foot, passed the ball around and pressed them but we just didn’t get the equalising goal.
“The manner of the second goal was a killer for us and we had to change things. It was no good sticking with a formula if it wasn’t working.
“The players we brought on made an impact and turned the game in our favour. That’s the positive we can take from the game.
“We have got players who can come on and change the outcomes of games but we don’t want to rely on players to come on and make an impact though.”