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Carlsberg for Highbury

21 August 2013

Renewed 2 year deal with Carlsberg UK

Fleetwood Town is delighted to confirm they have renewed their deal with Carlsberg UK this week with a new improved 2 year deal.

Carlsberg UK is one of the largest brewers in the UK, and now have arguably the most exciting portfolio of brands in the UK with 3 of the top 5 fastest growing lager brands as well as the exciting new Somersby Cider brand. Carlsberg UK have a close affinity with the football market, as the official beer of the Premier League and as suppliers to over 30 league clubs. 

Martin Booker, Head of Commercial, is delighted with the new deal which is worth a significant five figure sum each season. “ This new deal gives Fleetwood Town a greater financial benefit in sponsorship terms and commercially going forward will see numerous additional financial benefits based on our increased volume via bars, hospitality and function at Highbury Stadium. We are also working hard with Carlsberg to improve the branding in and around the club which can only be a win win situation for both parties. We looked to extending the deal as we have a great working relationship and with Carlsberg’s involvement in football increasing that can only be a good sign longer term. The fans will also see some new benefits from the sponsorship too. ”

Barney Woolcock Sales Manager for Carlsberg in Lancashire and Cumbria said. “ I am delighted to extend our sponsorship deal here at Fleetwood Town FC. It is clearly evident that the club is moving in the right direction, both on and off the field and that there are some exciting times ahead for the club and the fans. The directors and the commercial team here know where they want to be, and their passion coupled with the knowledge and professionalism of Carlsberg UK can only be a winning combination.  We are fast becoming a major brand in the football market with our recent deal to become the official beer of the Premier League but we have a Premier League set up here at Fleetwood!” 

Scott Davies, last season’s Player of the year, saw at first hand the new Carlsberg fans man of the match award which is voted on via @ftfc twitter at the end of games. The specially made 3 litre Carlsberg Bottle is presented by fans at the end of home games to the Man of the Match with the most votes. Fans lucky enough to be selected will present the award receiving a signed Carlsberg Football . This will take place in Jim's Sports Bar every Saturday home game at 5.30pm.

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