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Fleetwood Town welcomes WOW HYDRATE as their Official Hydration Partner

26 October 2020


Fleetwood Town welcomes WOW HYDRATE as their Official Hydration Partner

26 October 2020

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Fleetwood Town are delighted to welcome WOW HYDRATE as their Official Hydration Partner for the 20/21 season, providing the Club’s first team and academy with essential hydration for both matches and training.

The latest innovation in fitness, WOW HYDRATE produce sugar-free protein and electrolyte waters with push-cap technology packed with essential vitamins, for athletes at all levels to perform at their best.

Their aim is to become the number one health drink in the sports market, and with ambassadors such as World Heavyweight Champion Tyson Fury, and Manchester City and Belgium International footballer Kevin De Bruyne, they’re well on their way!

Before signing on the dotted line, WOW HYDRATE was in discussions with Harry Routledge, Head of Sports Science at Fleetwood Town, and he agreed that the players could trial the waters.

The trial was a huge success, and players commented on how effective the protein water was for recovery, and they were impressed with how hydrated they felt when drinking WOW HYDRATE’S electrolyte water during a match.

Sam Heaney, Fleetwood Town’s Commercial Executive, said: “It’s great to have WOW HYDRATE on board with us here at the club. They’re forward-thinking innovative health drinks specialists, and our players will benefit massively from their protein and electrolyte waters. This is hopefully the start of a long and successful partnership.

“Their waters are stocked in all major supermarkets, and they are delicious as well as being good for you, so you should definitely check them out!”

Jamie Reed, Head of Sales at WOW HYDRATE, said: “We’re really excited to be partnering with Fleetwood Town. Footballers are known for being extremely fit athletes, and Wow Hydrate provides them with vital protein and electrolytes to maintain performance levels and aid recovery.”

“We’re looking forward to working with the team and helping them to perform at their very best throughout the season.”

Find out more about WOW HYDRATE by visiting their website or email them at   

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