Fleetwood Town have teamed up with kit partner hummel to launch ZEROH2O - environmentally friendly sports apparel for 2019/20 and beyond.
Normally, it takes 25 litres of fresh clean water to dye just one single football shirt, and every two years, it takes the entire volume of the Mediterranean Sea to colour the world’s textiles – which is simply not sustainable.
The new ZEROH2O concept sportswear – introduced by Fleetwood and hummel this season - will see zero water consumption and zero waste-water discharges – setting a new standard for eco-efficiency and reducing energy consumption by 50%. The new initiative fits well into hummel’s overall mission to change the world through sport.
Neil Burke, Commercial Director of hummel, said: “It’s absolutely wonderful to be able to launch the ZEROH2O campaign. We have experienced tremendous positivity from our clubs, who are all working together for a greater course. We are proud to work together with the clubs and the fans to make a difference on an important issue.”
Dave Riche, Town’s General Manager, said: “Water scarcity affects almost half of the World’s population and it’s estimated that over 800 million people do not have access to clean water close to home. These are facts that emphasize the importance of doing something about water consumption in the global fashion industry. ZEROH2O by hummel is the first step and Fleetwood Town are proud to be part of this initiative.”
The kit mirrors that of last season with the home strip retaining its traditional red and white with some finishing touches of black on the collar, with the trademark hummel chevrons running down the sleeves. The home shirt also has an embossed anchor from the club crest on the reverse – providing the Cod Army with a link to the town’s heritage.
The away kit also remains the same visually, with a vibrant all yellow strip with black chevrons running down either sleeve, as well as the shorts and socks.
The shirts will be in stock from the beginning of July and can be pre-ordered from June 15th online at www.ftfcstore.com or at the club shop at Highbury or Poolfoot Farm.
Adults shirts are priced at £40, Juniors shirts £30 with full Mini Kits £35 (Shirt, shorts, socks for up to 3-4 years of age).
A new range of hummel leisure wear will be on sale later this month at our club shops at Poolfoot Farm and Highbury and via www.ftfcstore.com or at our new Facebook store which is accessible via the club’s Facebook page.