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Club sign record pouring rights deal with Molson Coors

10 July 2015

Carling will become the official beer of the Club

Fleetwood Town have signed a club record pouring rights deal with brewer Molson Coors - with Carling lager the new official beer of the Club.

Chief Executive Steve Curwood is delighted with the link up with the brewer after two years with Carlsberg UK.

He said: "The deal represents a significant revenue stream for the Club and with the development of Poolfoot Farm the time was right for us to re-negotiate a new pouring rights deal.

"We are looking forward to building the association with all the Molson Coors brands and offering our fans a new range of products."

Martin Booker, Head of Commercial, brokered the deal and is looking forward to building a new partnership with the brewer for the next two seasons.

"This is a great deal for Fleetwood Town and the Cod Army as we were keen to refresh our product offering.

"The brands of Carling, Coors Light, Worthington and Carling Cider to name just a few will be available in Jim's Bar, our concourses and and in the hospitality areas on matchdays.

Brewed in Burton-upon-Trent, Carling use 100& British barley creating the perfect balance of sweetness and bitterness, ensuring that Carling is as brilliantly refreshing from the first sip to the last.

With sponsorship of the Premier League and the League Cup, Carling has continued to support football over the years making it the lager brand most associated with football in England.

Richard Cooke, Marketing Manager, said: "Molson Coors is delighted to officially announce that it has entered into a new partnership with Fleetwood Town.

"In a two year deal signed until July 2017, Molson Coors will become the official beer supplier of Fleetwood Town, supplying a range of its leading brands, including Britain's best selling lager, Carling.

"Carling is proud to be the official supplier to Fleetwood Town."

To become a key parner at Fleetwood Town contact the commercial on 01253 775080 option two.

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